The Design & Direction

The activation poster design & accompanied visuals for promotional social content designed for Revolution Roasters based on the Mornington Peninsula, Melbourne Australia. This coffee roasting business decided to put together a package during the Covid Pandemic with ALL products sourced from local businesses on the Peninsula. 

The package contained those items you would often buy from the grocery store making it extra appealing to purchase.  This incentive was to support local business during the pandemic  & all profits were donated to local health care at Frankston Hospital.

My main aim was : to communicate to the viewer the local businesses involved & then refining the message to the specific item included in the package. Each little product illustration I drew I added the businesses logo for context & with the layout I wanted to entice people to stop & have a closure look. 

The name of the package incentive "Peninsula Palooza Package" so I took apart the logo of Revolution Rosters, their 'Live Love Local' slogan & brand colours to design a fitting & on-brand name plate, with a fun font & created the type to brand the package - this was especially important moving forward so Revolution Roasters would have a visual asset to refer to , promote & build on for future sales.

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The activation poster design & accompanied visuals for promotional social content designed for Revolution Roasters based on the Mornington Peninsula, Melbourne Australia. This coffee roasting business decided to put together a package during the Covid Pandemic with ALL products sourced from local businesses on the Peninsula. 

The package contained those items you would often buy from the grocery store making it extra appealing to purchase.  This incentive was to support local business during the pandemic  & all profits were donated to local health care at Frankston Hospital.

My main aim was : to communicate to the viewer the local businesses involved & then refining the message to the specific item included in the package. Each little product illustration I drew I added the businesses logo for context & with the layout I wanted to entice people to stop & have a closure look. 

The name of the package incentive "Peninsula Palooza Package" so I took apart the logo of Revolution Rosters, their 'Live Love Local' slogan & brand colours to design a fitting & on-brand name plate, with a fun font & created the type to brand the package - this was especially important moving forward so Revolution Roasters would have a visual asset to refer to , promote & build on for future sales.

Loz Chai Design for Revolution Roasters 2020​​​​​​​
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