2020 has served up plenty of surprises however this one was a positive event to unfold! 

You may know Paul Mercurio as the heart-throb star from Strictly Ballroom, Directed by Baz Luhrmann the most successful Australian Director of all time. Strictly was the Award Winning film of the 90s. You might have spotted him acting on Neighbours, purchased his spice brand, own one of his cooking books or even watch his cooking show! 
Paul has now taken the big leap, from Ballroom to Boardroom & is running as a candidate for Mornington Peninsula Shire Council for Watson Ward! 
Iv'e had the pleasure of working with Paul over the last 6 or so months, assisting with his campaign branding, content design & promotions. It was imperative to create Paul's identity with a twist of personal passion. The end result for his logos/name plates came together with strong , trusting & consistent appeal. It has a very localised art style , Mercurio is a stand out feature & my original inspo of colour-way was based on evoking feel good trusting vibes. 
 I am in the process of writing up a full case study for Mercurio for Morn Pen 2020 Campaign Project - check back soon to read how I implemented art direction, brief executions & successful social media campaigning.

If you are interested in Campaign Identity Design/ Strategy or Social Media show-up please reach out to discuss how I can help bring your presence to the next level via 
email: admin@lozchaidesign.com
ph: 0401 849 185 

Follow the journey via social link buttons below

You may also like

Neolife Vanuatu Resort
A brand identity project (part1) for a Vanuato Resort, Neolife. A resort for couples to embark on new adventures, surround by pristine waters Neolife, Vanuatu your heart will skip a beat.
2020 Wealth
A brand identity project for local Mornington Peninsula, Financial Adviser , Leanne Belik. Below showcases story boards I have designed to set the foundation for direction - visual & contextual creatives which encompass who Leanne is & her reason. These hold meaning for the extended identifying pieces - such as logos/collateral which come together like pieces of a puzzle to form a functioning identity with a real humanised & personal vibe, setting Leanne & 2020 Wealth apart from the rest.
VIOLETA FINANCE
Violeta Finance tri fold brochure design. Using their brand style guide as a reference, I designed the artwork from ground up to really hone in on their branding. Along with their colour pallet , icons, photography and copy content the outcome straight up vibes Violeta Finance, matching the quality of their skill and services. Based on the Mornington Peninsula.
F&G Australia Magazine Print Advert Nov 2017
MrEd Coffee Bar Illustration
Custom brand illustration for local coffee bar business Mr Ed's located on the Mornington Peninsula.
SSAA Magazine 2018
Wildness Cafe
Wildness Cafe, Beach Street Frankston. Circa 2015 my very first brick & mortar client. I designed their logo however was not offering brand identity at this stage.
FECK THIS
Flyer creation, social media design and promotional branding for FECK THIS Melbourne Event at RUBIX WAREHOUSE.
Jake Built [Pt2] Stationery
BROOKES BUILDING GROUP BUSINESS CARD
Custom business card design for Brookes Building Group created to align with the personality of their new re-brand. Print outcome 400gsm quality card stock with a matt finish.
Back to Top