Jake is extremely passionate about his gig & was able to explain his vision with understanding, in turn I was able to get to the creative & execute the project to his satisfaction.
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This logo + mark are now the identifying images of his business it’s memorable & clean cut. Now Jake can utilise & build upon blending in his own personality (applying to apparel & outlets etc)
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The type setting works perfectly in light + bold weight & by distributing “kerning” the space between letters correctly gives an easy readable business name -
regardless of being no space between Jake & Built.

I also supplied Jake with scaled social media covers & ig tiles so when viewed on either desktop or mobile they are in full view. Now to design a seamless business card that keeps inline with the simplicity, including a font system pairing to his logo styles to give the on brand vibe.
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