We need visual identity & Brand stories we can grow with & into but they still must align with who we are as a person.
It was imperative Leannes identity not only matched the quality of her service but overall would embody her compassionate, genuine & passionate personality.
A focal point: The ability to position 2020 Wealth with the aim of; firstly becoming the local go-to & further more have a solid, consistent look & feel to branch out into a wider location with no issues of outgrowing her identity.
Above: (direction story board)
The colour pallet
Traditional & timeless, the addition of grey to contrast & allow for further versatility.
The descriptive words
"Thought Creatives" , ideation during the discovery phase! These are statements relatable to Leannes service but worded simply for clear understanding of what Leanne offers.
Surrounded by black boxes are also TC's included to help me during the brainstorming phase.
Represents , the money plant! I spent some time really digging deeper to birth an element which would relate to her target audience / community , the money plant came to mind! The story: When I was younger my dad had a money plant which sat on our kitchen bench, I remember asking my dad what sort it was - he said it was to help attract good financial stability & money into our life! With 30 - 65 year old females being one of Leannes primary clients & as I fall into this bracket also I thought what. great piece to include in the brand development, so I drew up a simple sprig making sure it wasn't straight & sharp as I wanted that personal level within the visual. Once I shared this with Leanne she was over the moon & stated that her dad ALSO had a money plant. This is not only part of her visual identity , it holds meaning to Leanne & as soon as I started drafting the logo I automatically had a vision of the plant spring being part of the logo - it worked & suits the primary logo perfectly!
Further "Thought Creatives" can be seen in following story board.
Interested in knowing more about the development & design of your Visual + Voice + Vibe ?
If you'd like to get the conversation started please fill out the form below & I will get back to you with a copy of my creative offerings welcome booklet & answer any question you may have.
No stress or pressure with me. I am not here to sell to you, but to listen & provide you with all the transparent detailed information you require, so you can decide if I'm the fitting creative for you!
If you'd like to see what my client fams are saying you can check out further testimonials on my facebook page ,by clicking RIGHT HERE
Also please note,
Thank you for contacting Loz Chai Design I will get back to you as soon as possible! If you'd like to chat sooner please text 040 849 185