BRAND IDENTITY AND GRAPHIC DESIGN FOR BUSINESS MORNINGTON PENINSULA LOZ CHAI

Dog Cafe A-Frame Artwork

Miss Drews Bakery & Dog Cafe in Tyabb. I was given creative freedom to design this A-Frame for the cafe, illustrations to pair with the offerings & retro couch to match the cafe’s decor! Following this artwork, I wanted to surprise my client so created a range of social media templates & solo illustrations with the treats to edit & share on their IG/FB.

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Swell Building Group

Brand Identity development for Award Winning construction company Swell Building Group on the Mornington Peninsula.

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Got Wood

Got Wood by Matt Hall. Foundational identity assets for this speciality fine wood imports business.

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ZIER Hair Salon Brand Identity

Zier Hair Salon located in Mordialloc, required a re-brand upon purchasing new Salon space! This is their brand new identity & an on-going project as I assist with the revel & roll out on socials.

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Hair & Beauty Society | Stationery Social Signage Pt3

The following is additional stationery, social media content & signage design completed during the branding project. All custom drawn to suit the brands look & feel of Hair & Beauty Society Crn Albert St & Main St Mornington

Devilbend Smokers Branding & Content

A premium 100% Aussie manufactured bbq smoker, establishing itself on the Mornington Peninsula. This showcase's brand identity development, design inc accompanied on-brand content design for socials.

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Miss Drews Bakery & Dog Cafe

Custom A-Frame design for Miss Drews, Mornington Peninsula’s First Dog Only Cafe! I had the pleasure of working with Miss Drew’s to design the shops A-Frame artwork which included drawing up additional illustrations to pair with their brand & map out the visual.

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Alberts Barber Shop | brand identity

Alberts, located on Main St corner Alberts St Mornington. Extended identity design as part of Hair & Beauty Society.

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Wellstacked Firewood

Marketing material for firewood delivery business located on the Peninsula. Delivering Redgum, kindling & fire pit related goods. They split & stack without you having to lift a finger

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Lib Dems Campaign Design

GS Solid Builds

Brand Identity project for Canberra based builder.

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BAYS Apparel

Local outdoor property maintenance business, BAYS, a loyal client since 2020 returned for their crew’s work uniforms. Handling it all, working with my trusted (local) print team leaves you more time to focus on your business, customers & family priorities.

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Prestige Paintworks Apparel

Loyal clients Prestige Paintworks returned for additional apparel including Tees. Hoodies, Caps & Beanies. All high quality AS Colour garments, ethically sourced! Screen print & embroidery

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Daytona | Italian Fine Shotguns Apparel

Graphic Design, T-Shirt Design, Fashion

Bullfit Breast Cancer Fundraiser

Bullfit created a line of apparel to help raise funds for breast cancer. Below is the design I worked to create for Bullfit & the partnership with the National Breast Cancer Foundation. Bullfit are a return & on-going client & you can see their o.g brand build link at the bottom of this project.

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ZIER Hair

The first phase of development for ZIER Hair Salon located in Mordialloc, Melbourne. Due to project scope, this project will be outlined in 3 sets.

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William Shakespeare

Illustration in memory of the great William Shakespeare - creative content.

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Bays Gardening | re-brand

Working with BAYS I created a clean, up-market identity with a local look to attract those who are looking for a dedicated and eye for detail garden and landscaping business on the Peninsula.

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Neolife Vanuatu Resort

A brand identity project (part1) for a Vanuato Resort, Neolife. A resort for couples to embark on new adventures, surround by pristine waters Neolife, Vanuatu your heart will skip a beat.

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Hair & Beauty Society Part2

2020 Wealth Brand Identity

Clean lux & feminine brand identity for Leanne of 2020 Wealth.

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Swell Apparel Design - Tees

The Swell Constructions crew wanted something with a "Morn Pen" vibe, something that resonated with Peninsula beaches & urban appeal. This is where my idea for a map of Mornington Peninsula came into it, so I hand sketched the map, scanned & uploaded into my programme to then re sketch digital to turn it into a working vector which I share with you in the section of "Swell Apparel Design Process"

Hair & Beauty Society Social Content & Signage

In addition to the brand identity I also designed a variety of custom illustrations, content & signage artwork. All the designs are drawn from scratch custom to my client to pair with the overall look & feel established in the branding project phase.

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Devilbend Smokers Part 2

An Aussie Made smoker designed and manufactured by an engineer with a background in aviation. Grant understands his product and is focused on the finer details: An easy to use, smooth, quiet yet solid and heavy weight smoker - right here on the Peninsula.

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Hair & Beauty Society | Price Lists

Price Lists & Menu Design. Included in the Brand Identity project for Hair & Beauty Society. All custom drawn, & designed to align with the vibes on main hair stylists. .

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The Social Difference | re-brand

Facebook ad’s specialist & coach Lindell Stewart.

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Wildness Cafe

Wildness Cafe, Beach Street Frankston. Circa 2015 my very first brick & mortar client. I designed their logo however was not offering brand identity at this stage.

Bullfit | brand identity

A brand identity project for Mornington Peninsula's new fitness street brand. Bullfit's mission is to provide a community where you feel welcomed no matter your fitness level, it is a space with a no bullsh*t attitude, practising mindfulness, mental wellness & fitness. more to come.

Mercurio For Morn Pen 2020

Magic Carpet Pet Transport | Brand Identity | pt1

Glenn Harrop

A logo & companion mark designed for Glenn Harrop, a Bendigo based photographer. circa 207

Higher Self Living Part1

Esta Konti is a holistic transformational coach based in Geelong, Melbourne. Focused on helping you become a more self aware individual so you can move forward with a confident, positive & higher vibrational mindset. Healing practices & therapy for trauma from childhood to toxic relationships. (part 1 more to come part 2)

AB Built

Anthony Bos is AB Built based on the Mornington Peninsula, Melbourne. Anthony works on both residential & commercial builds that are on-time & on-budget. Working with Anthony I was able to design & provide a solution of a foundational visual identity for his trade business, one which is aligned to his quality, memorable & designed to stand the test of time.

Hair & Beauty Society | Brand Identity Pt1

Part 1. Banding Project for H&BS located Albert St , Corner Main St Mornington. Foundational design. The beginning phase of developing a direction for look & feel. This is the first step I take before brainstorming for logos. Along with brand briefing this allows for me to draw elements such as illustrations as seen below playing with colour-ways , font, collate professional stock imagery to see the tone & create a style to appeal & to be unique to the Salon. - Moving forward all further pieces of the identity will be designed to come together cohesivley . Video included at end of this page

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Pandemic Package | Revolution Roasters

Activation poster/flyer design, designed name plate utilising Revolution Roasters logo & accompanied social media content posts. I drew each item included in the Palooza Package o match the business providing their item with their logo..

Graphic Design, Illustration, Poster Design

Happy Days Personal Project

Graphic Design, Apparel, T-Shirt Design

The Social Difference

A kickstart visual identity project completed for Facebook Ad's specialist & Coach, Lindell Stewart of The Social Difference. Lindell is based in QLD, Australia after relocating from Melbourne. Armed with a wealth of experience taking many business from struggling with clicks , to converting ad's & amazing results with ad spend - Lindell's growth required a brand new strong & aligned identity. Case study to come.

Curly Tails Bowen Therapy [brand illustration]

Custom brand illustration & name plate design for Helen to display in her treatment room. Curly Tails is a holistic k9 treatment business based on the Mornington Peninsula. Helen looks after dog sporting injuries & other joint health issues with holistic therapies such as Bowen Therapy . I absolutely loved drawing this custom illustration for Helen , which showcases herself with her most regular client dog breeds.

Little Wonder Kids - Forms

An extended project from the brand build, development & design of Little Wonder Kids. I designed in total 32 forms including booklets, parent info sheets, staff forms & in-house documents. Every piece I focused on bringing in elements designed for LWK , to really align the personality & message. All designed from the ground up for LWK, no pre purchased templates or clipart.

2020 Wealth pt2

Part 2. Brand identity project for local Mornington Peninsula, Financial Adviser , Leanne Belik. Forming a functioning identity with a real humanised & personal vibe, setting Leanne & 2020 Wealth apart from the rest.

Part 2 of 2020 Wealth project

2020 Wealth

A brand identity project for local Mornington Peninsula, Financial Adviser , Leanne Belik. Below showcases story boards I have designed to set the foundation for direction - visual & contextual creatives which encompass who Leanne is & her reason. These hold meaning for the extended identifying pieces - such as logos/collateral which come together like pieces of a puzzle to form a functioning identity with a real humanised & personal vibe, setting Leanne & 2020 Wealth apart from the rest.

Modern & Chic

A Brand project for Modern & Chic, an online store operating from the Mornington Peninsula. Modern & Chic offers design led home wares & products to inspire your homes surroundings.

Identity Design for Patchwork - Loz Chai

Logo and elements for brand identity project designed by Loz Chai graphic designer on Mornington Peninsula

Branding, Graphic Design, Illustration

Prestige Paintworks (Pt 1 Logo re-design)

Five Senses Peninsula - [Part 1] brand build

The journey of a re-brand with my local Mornington Peninsula based client Five Senses Peninsula. Investing in your business is paramount to it's reputation, the way people feel about you. Branding is all about giving your audience & customers an EXPERIENCE a story for them to follow & connect with. Enjoy the below visuals that bring together a real working personality to give my clients "more than" x

Peninsula Palooza Package. The Poster Design

Working with Revolution Roasters, a well known coffee roaster company in Melbourne I was hired to work the design magic for their really cool project. An essentials package for people to purchase while we ride this wave of pandemic life! Includes locally sourced products from Mornington Peninsula business & all profits donated to Frankston Hospital. This is the poster /activation design art-work & illustrations for that package!

Poster and illustration deign magic for a really cool local project with Revolution Roasters on the Mornington Peninsula

The Milk Maid [Pt 2 Brand Build]

Jake Built [Pt 1} Logo

Logo design and development

Little Wonder Kids [pt1]

Prestige Paint Works [P2 The Process]

A logo re-design for Prestige Paint Works, a local residential & commercial painter located on the Mornington Peninsula. I was approached for their re-design of their logo. I also went a little deeper to design sub marks & also included creative thinking aka "Thought Creatives" by coming up with their contextual descriptive "In excellence we trust". Applying meaning , a personalised vibe is essential in all the work I do for my clients. This is the process. You can find final visuals via home page.

Pure Silver Impressions Re-Brand

Pure Silver Impressions designing pendants and Jewellery, with your loved ones finger / hand print or even paw print. A personalised memory to keep. Nikkis brand identity was created around her love for her skilled work. I provided Nikki with her fresh new identity integrating a paw print within a love heart that is a representation of a human finger print - The business name in a subtle and crafted type face.

Modern & Chic [Pt 1]

A Brand project for Modeb & Chic, an online store operating from the Mornington Peninsula. Modern & Chic offers design led home wares & products to inspire your homes surroundings. The project consisted of developing & designing not only an array of visuals including logos/marks/iconography/pattern & all the amazing graphics that identity a business but a brand story. Bringing contextual meaning from the heart of the human behind the business to connect with customers & audience. This is part 1.

GITGO. Green is the go.

GITGO an eco sustainable travel coffee cup made out of risk husk!

Swell Constructions Brand Apparel Design

Apparel design for Swell Constructions t-shirts located Melbourne , Mornington Peninsula. Swell Constructions is a sister company to quality home builders Swell Building Group.

Swell, building, group, constructions, builders, melbourne homes, apparel design, tshirt, design, brand identity, brand development, custom design, melbourne business, lozchai, graphics, quality, custom, mornington peninsula, brand identity design, illustration, logo, name plate,

The Milk Maid [Pt 3] Packaging Design

Swell Caps Workgear & Mugs

Peninsula Outdoor Cinema [ Pt 1]

A collection of the new identity pre-reveal content posts designed to share in the lead up to Outdoor Cinema Hire launch.. Showcasing icons and fonts all are which are part of their visual identity.

Event Poster - Outdoor Cinema Hire

Australia Day Event Poster art for a night under movie light at the award winning Yard By The Bay, a night presented by Mornington Peninsula Outdoor Cinema Hire.

Five Senses Peninsula [Part 2] brand build

A brand identity build aka "The Journey" for Five Senses Peninsula designed , written & presented by Loz Chai.

Peninsula Outdoor Cinema [Pt 2]

Primary logo and alternative logo for Peninsula Outdoor Cinema Hire. A next level open air cinema entertainment hire business on the Mornington Peninsula.

MrEd Coffee Bar Illustration

Custom brand illustration for local coffee bar business Mr Ed's located on the Mornington Peninsula.

Swell Building Group extras

Swell Building Group brand identity on variety of touch points, printed on marketing materials & signage

Branding, Graphic Design, Architecture

Jake Built [Pt3] showcase

Soul Press Illustration

Jake Built [Pt2] Stationery

SWELL RE-BRAND

Re-brand for Swell Building Group completed by Loz Chai Design - Mornington Peninsula based Graphic Designer specialising in brand identity, logo marks, signage & collateral

Prestige Paint Works [Pt3 stationery & social]

ELOUERA PET CREMATIONS PACKAGING

Brand Identity packaging for Elouera Pet Cremations

Bottle Mart Business Card

For Tyabb's franchise Jim Murrays Bottle Mart.

The Rescue Collective (Donated creative) x

With the recent event of tragic bushfires unfolding here in Australia we have been devastated by all the heartbreak and loss all those affected are enduring. People have lost their homes, businesses and an unprecedented amount of wildlife have sadly perished. I have wanted to help, like all of us - where I can. So I donated my creative design and time to design this stamp artwork for The Rescue Collective. x Loz

Barmah Activation Poster

The Milk Maid [Pt 1 Brand Build]

The Journey ft The Milk Maid. A brand identity build. The Milk Maid is a farm based business in country N.S.W , all natural goat milk products, handmade from their very own farm goats!

Five Senses Peninsula - [Part 3] brand build

Pure Silver branded stationery

Always a pleasure when the lovely Pure Silver return for their additional collateral & branding visuals. I created the identity along with logos & secondary marks back in 2017 & so I love every opportunity to support & create further for this amazing local business on the Mornington Peninsula! Make sure you check out Nikkis work via Facebook! New brochures completed September 2019

Donna Lee

Donna Lee Makeup Artistry - business cards

Night Owl Creative Identity

Groundhog Illustration

Because it's Groundhog Day & we could all use a cute little Groundhog holding a rose in our news feed!

WILDNESS CAFE BRAND

Gemsie

MISS SQUITO

Twilight Animal Care Brand Identity

TWILIGHT ICONOGRAPHY

Twilight Loyalty Card

Additional collateral for brand identity package for Twilight Animal Care.

JOHN STEWART EQUINE RE-BRAND

A logo mark redesign for John Stewart a highly skilled Farrier based Mornington Peninsula. The original mark was two clipart purchased horse heads facing one another & did not represent the high quality of work John provides. Your logo mark needs to match the quality of business services offered,, appeal to your audience, be versatile on all media outlets & simple yet memorable

Hybrid Sports Performance -

SMILE ART PRODUCT BOOKLET

A 16 Page product booklet designed and printed for Smile Art to market and showcase their product to dental clinics. 100% custom made no pre purchased templates. Design built from client brief thoughts into a printed quality booklet.

VIOLETA FINANCE

Violeta Finance tri fold brochure design. Using their brand style guide as a reference, I designed the artwork from ground up to really hone in on their branding. Along with their colour pallet , icons, photography and copy content the outcome straight up vibes Violeta Finance, matching the quality of their skill and services. Based on the Mornington Peninsula.

Barmah Creative concept

Feck This Event Flyer

Event flyer design for Rubix Warehouse dance party in Melbourne. Stock image of female provided by client , the rest of flyer a total custom design developed from a vision & list of descriptive words.

FECK THIS

Flyer creation, social media design and promotional branding for FECK THIS Melbourne Event at RUBIX WAREHOUSE.

SWELL APPAREL DESIGN PROCESS

Elouera - stationery

Business card design, custom created from extended brand mark development to pair perfectly with Katie's brand personality. A clean simple contact card with relevant information showcased on linen stock.

GitGO

Elouera Pet Cremations

Custom business card designed to match the high quality service provided , staying in-line with EPC branding.

BROOKES BUILDING GROUP RE-BRAND

A re-brand for Brookes Building Group on the Mornington Peninsula. Brookes required a fresh modern and clean mark to represent their high quality workmanship and desire to deliver only the best. Brookes now have an identity that is memorable, appealing and timeless.

SMILE ART BUSINESS CARD

Business card custom designed for Smile Art. A clean and minimal layout designed to represent Anthony.

business card design, business card printing, brand identity, loz chai design, mornington peninsula

INSPIRE 2 CLICK IDENTITY

MDV WATERPROOFING & TILING

Green Is The Go Product Launch

JOHN STEWART CAR BRANDING

John Stewart a highly skilled Farrier based Mornington Peninsula. The logo I designed for John piano car signage install. This logo appeal to Johns audience, is versatile on a range of media outlets and is simple, yet memorable. Obligation free Car Branding quotes available.

ELYSIUM FIELDS

Brooklyn Beauty

Logo Design / Circa 2016

Ankle Biters Furniture Brand Identity

INSPIRE 2 CLICK STATIONERY

PANACHE DESIGNER HOMES BRAND IDENTITY

Bush Pigs Off Road

BROOKES BUILDING GROUP BUSINESS CARD

Custom business card design for Brookes Building Group created to align with the personality of their new re-brand. Print outcome 400gsm quality card stock with a matt finish.

INSPIRE 2 CLICK SOCIAL MEDIA DESIGN

JUSTICE CREW LEGAL BUSINESS CARDS

Business card design created to stay in-line with JCL current brand identity

No1 South Coast Fencing business cards

Business Card Design

Groovy Hounds Grooming

F&G Australia Magazine Print Advert Nov 2017

Ankle Biters Furniture business card

Custom business card designed to represent Peter and his high quality workmanship. My aim was to stay inline with the friendly , personal child-like vibe I created within the logo mark messaging of Ankle Biters Furniture.

Elouera

SSAA Magazine 2018

Justice Crew

Noah Elijah

Logo design for Noah Elijah shown in colour option of black & white. A logo that is versatile allows quality display of your brand on all media outlets. - Loz Chai

Facial Rejuve Loyalty Card

Loyalty card design created for Facial Rejuve as part of her brand identity

Jacklee Carpentry

LOZ CHAI Design

Here at LOZ CHAI DESIGN we aim to provide a straight forward no drama service. Offering custom design tailored to your market, handling everything from print production of your items to delivery! Not just logo design. We offer an extensive range of design and print services, specialising in business needs such as business cards, invoice books, quote sheets, flyers, with comps slips etc practically everything you require for your office and advertising of your business! With a selection of quality card stocks to choose from you can now have your business looking the part. Along with all your stationery needs we can also design , print and install your vehicle signage with plenty of options available one way vision, digital , vinyl decals the choice is yours! Every business is different with their requirements so instead of having to decide from set packages, LOZ CHAI DESIGN will custom quote and design a package tailored to your needs and budget.